Privacy-first people counting
areaDNA delivers privacy-first people counting to retailers and venue operators across the United States. Hybrid Fusion pairs patented phone signal sensing with Time-of-Flight depth sensing for sub-meter accuracy across your venue. No cameras, no PII.
*Depends on venue and deployment.
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Book a meetingPlatform
Real-time people counting, occupancy monitoring, queue management, and visitor flow analytics. GDPR-native by architecture, no cameras, no PII.
Pillar
Footfall, occupancy, dwell time, and visitor flow in real time. Camera-free, so there is no biometric data to review.
Learn moreOperations
Anonymous demand signal exported into SAP, Workday, UKG, Quinyx, or Microsoft Shifts, so the schedule is built against people who walked in.
Learn moreRevenue
Consent-first engagement. Activates only after a visitor opts in via Wi-Fi, QR, or NFC. GDPR, CPRA, and PIPEDA compliant.
Learn moreExperience
Browser wayfinding through complex venues. No app, no login, runs on existing Wi-Fi.
Learn moreTechnology
Two sensing technologies in one sensor unit. Depth-validated counts at entries, patented signal-based journey analytics across the venue. Every visitor counted, every path understood, zero personally identifiable data captured.
Depth sensing
Pulses of infrared light measure distance to every visitor crossing an entry, exit, or choke point. Counts are device-independent: phone or no phone, every body is counted. No image is captured or stored.
Signal sensing
Phones constantly broadcast signals as they search for connections. Our patented sensing technology detects every signal a device emits, even in airplane mode. Presence and movement are measured without ever collecting MAC addresses or device IDs.
| Camera and LiDARMost competing platforms | areaDNAHybrid Fusion | |
|---|---|---|
| What is sensed | Video frames of faces and bodies | Depth and radio signals, never appearance |
| Personal data at capture | Biometric data by design | No PII, no MAC addresses, no device IDs |
| Regulatory posture | EU AI Act high-risk questions on every review | Structurally outside Annex III biometric categories |
| Coverage | Lens-by-lens install, line of sight required | Venue-wide journey analytics from fewer units |
| Low light and dense crowds | Accuracy degrades | Unaffected: depth sensing needs no visible light |
Proof
areaDNA sells and supports a platform that is already deployed at scale. These are worldwide platform figures, not US-only numbers.
Live deployments across the EU, UK, US, and MENA.
Reporting in real time across customer venues.
Anonymous footfall paths captured to date.
Venue space under analytics.
Industries
Retail is where areaDNA starts in the US: store layout, conversion, staffing, and tenant performance. The same sensing stack runs in airports, transport hubs, and city centers.
Company
areaDNA is the company you contract with, buy from, and call when a sensor needs attention: a Delaware LLC in good standing, operating from California, selling and supporting the platform in the United States. Everything a procurement or vendor review asks for is listed here and on the imprint.
Technology and IP
Hybrid Fusion sensing is protected by registered patents (DE102022115597A1, EP3964852A1, CA3125501A1). Because nothing visual is captured, the architecture sits structurally outside EU AI Act Annex III biometric categories, which is what makes a camera-free deployment reviewable in weeks rather than quarters.
The platform is GDPR-certified and TÜV-tested for counting accuracy, and it is deployed in 32 countries today.
Contact
Two questions, twenty minutes, a real walkthrough of your venue's footfall.
What to expect
